Introduction to transcreation - basic approach, tools and requirements

This webinar will introduce you to the basics of transcreation and copywriting. It is suitable for trained and experienced translators who have decided to branch out into creative translation and graduate translation students thinking of launching a freelance career for themselves in marketing translation. The webinar will also touch on what a good project manager in the sector should provide to the linguists, and what a good creative brief looks like.

Training program:

- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant

- Experienced 'long copy' translators who want to expand to creative adaptation
- Freelancers starting in marketing adaptation
- Graduates (Masters in translation) who want to work as freelance copywriters
- Graduates who would like to work as a project managers in marketing adaptation and advertising
- Lecturers who are thinking of introducing transcreation to their translation students

In this webinar you will learn:

- The basic terminology used in marketing adaptation projects
- How to approach copy for transcreation
- The right questions you need to ask
- What you will need to do a good job
- What can be expected of you

See the prerequisite experience above

Word or Excel
A pen and paper
Your creative juices :-)
Access to a dictionary (standard and synonyms)

- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant

Price: 20.00 USD
Click on the buy button on the right to purchase your seat

Participation fee includes unlimited access to the recording and handouts provided by the trainer.

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To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records.

How do I access the video?

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Where can I find a certificate of attendance?

A certificate of attendance can be issued upon training completion and as per your request. A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings

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Bio: Constance considers herself a Third Culture kid and a life long student. Born in Paris, France, she is a native French speaker, and a general lover of languages, travels, music and academia. Having lived and traveled in several continents, she is very comfortable working with people from different cultural backgrounds. She has made her home in the UK for over a decade now. Constance holds a Certificate in Translation from the British Institute in Paris, a Diploma in Translation from the Chartered Institute of Linguists, a Masters in Research (Language, Discourse and Communication) from Kings College London. She also holds a PGCE/DTLLS, the Professional Graduate Certificate in Education, and taught French and Translation to adult learners in a FE college for three years. She was a translator and interpreter for over 15 years and has been working as a Translation Team leader and Account Director in a Marketing and Communications agency for the last 5 years.