Glossary entry

German term or phrase:

Empfehlungsanzeige

English translation:

Recommendation ad

Added to glossary by 84574 (X)
Jul 4, 2006 07:21
17 yrs ago
German term

Empfehlungsanzeige

German to English Marketing Journalism Advertisement
This is taken from a presentation that deals with a competitive comparison. It claims that magazine XY has the highest sales and the highest market share in terms of placed advertisements. The term "advertisements" is defined more precisely as

Inserate sind Werbeveröffentlichungen als
- Empfehlungsanzeigen (redaktionelles Umfeld)
- Einhefter
- Beilage und Beikleber (z.B. Postkarten)

What are Empfehlungsanzeigen in English?
Proposed translations (English)
3 +2 Recommendation ad
4 corporate (identity) advertising
Change log

Jul 4, 2006 07:33: Steffen Walter changed "Field (write-in)" from "Adverstisement " to "Advertisement "

Proposed translations

+2
11 mins
Selected

Recommendation ad

These kind of advertisements refer to recommendation of business relationships. Sounds a little bit old-fashioned.... Example: we recommend ourselves as your competent partner for...
Peer comment(s):

agree Jonathan MacKerron : self-promotion advertisement?
1 min
yes, that would also fit...
agree Ingeborg Gowans (X)
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, everbody"
9 hrs

corporate (identity) advertising

Where a company just speaks about itself and its honored place in society rather than its products; strictly for the purpose to stay in the puclic eye and to create good will. See them in the Wallstreet Journal all the time.
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