Glossary entry

German term or phrase:

Branchenkompetenz

English translation:

industry expertise

Added to glossary by Stephen Sadie
Apr 19, 2006 19:39
18 yrs ago
1 viewer *
German term

Branchenkompetenz

German to English Marketing Internet, e-Commerce
An Internet presentation for a consultancy company

Unsere Lösungen bauen daher auf die Kombination aus fachlichem Know-how und Branchenkompetenz.

TIA Stephen

Proposed translations

+6
5 mins
Selected

industry expertise

see e.g. http://www-1.ibm.com/services/us/bcs/html/bcs_industryexpert...

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Note added at 37 mins (2006-04-19 20:17:15 GMT)
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The only thing "wrong" with competence here is that "industry competence" is pretty denglish -- but even that googles better than "competence in the industry". Nevertheless, google the former and you will see that the top hits (with the notable exception of the very first) are from non-English sites. That said, I've translated it as just that on many occasions, particularly because the management consultancy where I used to work is organized in "competence centers" -- as many of them are. But then I did a bit of googling and came to the conclusion that it is germlish/denglish consultant-speak and needn't be perpetuated.
Note from asker:
what's wrong with the word "competence"? ..competence in the industry here possibly?
Peer comment(s):

agree Teresa Reinhardt : competence doesn't work here because it's not an idiomatic collocation
7 mins
Thanks, Teresa
agree Lori Dendy-Molz : 'expertise' definitely better here
15 mins
Thanks, Lori
agree Ingeborg Gowans (X) : expertise
45 mins
Thanks, Ingeborg
agree Veronika McLaren
1 hr
Thanks, vmclaren
agree Gad Harel
10 hrs
Thanks, Gad
agree tanyazst
14 hrs
Thanks, Tanyazst
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "fine here, but i have been trnalsting academic articles recently and am compelled to use competences there...thx. to all"
2 mins

expertise in the business

something like this
Something went wrong...
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