Feb 3, 2019 12:13
5 yrs ago
4 viewers *
German term

Artikelrahmen

German to English Marketing Furniture / Household Appliances tableware
This is from the marketing blurb for a new collection of tableware:

"Der kurze, moderne Artikelrahmen trifft die Bedürfnisse einer jungen Zielgruppe. Alle Artikel sind platzsparend stapelbar und Spülmaschinen fest."

I wonder if it has anything to do with there being a limited number of articles to choose from.

Has anyone come across this term before?
Proposed translations (English)
3 +4 range

Discussion

Sanni Kruger (X) (asker) Feb 9, 2019:
More context Apologies to all who answered. I should not have agreed with Cillie Swart because I did not read the answer properly. I do not think it has to do with the shape. Here is a bit more context: "Die neue Serie XXX trifft den anhaltenden Trend zu Harmonie und weichen Formen. Die asymmetrische Serie zeichnet sich durch weich schwingende Linien aus. Der kurze, moderne Artikelrahmen trifft die Bedürfnisse einer jungen Zielgruppe."
Although range or series may be the best solution in this particular context, I am not sure if it would work in another. that's why I initially closed the question without grading.
Lancashireman Feb 4, 2019:
"Has anyone come across this term before?" See the Villeroy-Boch link below.
Lancashireman Feb 4, 2019:
Re "the number of pieces in a set" Cillie Swart: "it has to do with the shape"
My answer: "restricted range"
There seems to be a contradiction here.
Sanni Kruger (X) (asker) Feb 4, 2019:
Suggestion from other forum Thank you all for your input.
I am actually with Cillie on this one. I did initially think of "range" too. But I now think it has more to do with the numbr of pieces in a set. Just need to come up with something snappy.

Proposed translations

+4
44 mins
Selected

range

Der Artikelrahmen der Serie umfasst vier Universalgläser aus hochwertigem Kristallglas für verschiedene Getränke wie Wasser, Weiß- und Rotwein, Longdrinks oder Eistee.
https://www.mynewsdesk.com/de/villeroy-boch/pressreleases/tr...

https://www.google.com/search?q="range of tableware"&oq="ran...

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Note added at 2 hrs (2019-02-03 14:58:25 GMT)
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This contemporary, restricted range...
Possibly collection, but that sounds more upmarket.
Peer comment(s):

agree Björn Vrooman : Think so too. // Pls see item no. 6: https://www.independent.co.uk/extras/indybest/house-garden/d... That's basically what Sanni's article says. You could add basic/simple to the mix.
30 mins
agree philgoddard : Or collection.
46 mins
disagree Cillie Swart : the word Stapelbar for me is a giveaway that it has to do with the shape
3 hrs
Short plates?
agree Steffen Walter : Reduced to the max, as it were ...
3 hrs
agree Wendy Streitparth
5 hrs
agree writeaway
20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
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