This term is used for activities to promote public knowledge about architecture and architectural concepts. Possible ways to word this:

- General architectural education
- Architectural awareness
- Introduction to architecture
- Architecture in the public eye
- Public communication about architecture

without further context, I'd put it on the same level as "art apprecialtion courses" only in this instance for architecture, with the aim to educate and inform the layman/aficionado on the various periods/styles and elements.

so maybe "in the area of architecture appreciation and documentation". However I thought together with documentation it might point towards monetary assessment, so as an alternative the more unwieldy "in the area of appreciation of architecture and architecture documentation." .

On the other hand, for the heck of it I just googled "architecture appreciation" and got 2.000 hits (one example below), so I guess I'm not too far off course.

I think this might be about presentation methods for architects, which is clearly a big deal. PR is part of it, but so is choosing the right sort of means to get the message across in more physical terms - architectural modelling, 3-D presentations

Architekturvermittlung (Master of Art)
Dieser neue Master-Studiengang an der Fakultät Architektur, Bauingenieurwesen und Stadtplanung der Brandenburgischen Technischen Universität Cottbus wendet sich an alle diejenigen, die sich auf der Basis eines erfolgreich abgeschlossenen Fachstudiums professionell auf die visuelle und verbale Vermittlung von Architektur und Stadt an die Öffentlichkeit vorbereiten wollen.

Die Lehre besteht aus Grundlagenwissenschaften wie Medientheorie, Kommunikationspsychologie, Ästhetik- und Kunsttheorie, Kulturtheorie und Architekturgeschichte und aus anwendungsorientierten Disziplinen wie Management, Museologie oder visueller und verbaler Darstellung. Eine dritte Säule bilden integrierte Praxisprojekte, in denen vielfältige konzeptuelle Strategien der Präsentation und Vermittlung von Architektur und Stadt in unterschiedlichen Situationen sowie der Einsatz und die zielsichere Gestaltung der geeigneten Medien erforscht und praktisch geübt werden.

Der Studiengang wird praxisnah in enger Kooperation mit allen Instanzen der Herstellung von Architektur und Stadt, mit Archiven und mit unterschiedlichen Akteuren und Institutionen der Architekturvermittlung durchgeführt.

Same web-site (EN)

Interpretation and Communication of Architecture (Master of Arts)
This new Master programme offered by the Faculty of Architecture, Civil Engineering and Urban Planning at Brandenburg University of Technology is made to measure for graduates of advanced studies programmes who want to focus professionally on the communication of Architecture and the City to the public in visual and verbal terms.

The courses of the programme encompass fundamental scientific knowledge from media theory, communication psychology, aesthetics and art theory, theory of culture and history of architecture, as well as applied disciplines like management, museology, or visual and verbal representation. Practical projects form an important third part, in which a number of conceptual presentation and mediation strategies can be applied to promote Architecture and the City in various situations, as well as researching and practicing how to properly exploit and design the most suitable media.

The study programme is conducted with a practical orientation in close cooperation with several institutions actively involved in the promotion of Architecture and the City.
http://www.tu-cottbus.de/fakultaet2/en/studium/programms/mas...

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Note added at 1 hr (2009-09-11 20:44:28 GMT)
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Interpretation is a key concept in the world of museums and heritage institution, and there are many over-lapping areas of interest for architectural custodians or, indeed, practicising architects.