Glossary entry

English term or phrase:

clickbait

German translation:

Clickbait

Added to glossary by Martin Rother
Dec 6, 2019 17:55
4 yrs ago
3 viewers *
English term

clickbait

GBK English to German Social Sciences Journalism
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Example sentences:
All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. (France24)
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. (The New York Times)
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. (Belleville News-Democrat)
Proposed translations (German)
5 +3 Clickbait
Change log

Dec 6, 2019 17:20: changed "Kudoz queue" from "In queue" to "Public"

Dec 6, 2019 17:24: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"

Dec 6, 2019 17:56: changed "Stage" from "Preparation" to "Submission"

Dec 9, 2019 18:55: changed "Stage" from "Submission" to "Completion"

Dec 9, 2019 19:11: Martin Rother Created KOG entry

Proposed translations

+3
1 hr
Selected

Clickbait

Auch in diesem Fall übernimmt man im Deutschen in aller Regel das englische "Clickbait", häufig ist insbesondere auch die Form "Clickbaiting". Die deutsche Variante "Klickköder", die der Wikipedia-Artikel anbringt, ist mir in der 'freien Wildbahn' noch nie begegnet.
Definition from Wikipedia:
Mit Clickbaiting bzw. Klickköder wird medienkritisch ein Prozess bezeichnet, Inhalte im World Wide Web mit einem Clickbait (deutsch etwa „Klickköder“) anzupreisen.
Example sentences:
Facebook drosselt jetzt.de wegen angeblichem Clickbait. (netzpolitik.org)
Peer comment(s):

agree Heike Kurtz : Habe im Deutschen bisher auch immer den englischen Begriff gesehen
12 hrs
agree Jules Steiner : Würde auch den englischen Begriff verwenden und ggf. eine Erklärung hinzufügen, wie die, die unter dem netzpolitik-Link zu finden ist: "Inhalte [...], die mit sensationsheischenden Überschriften Klicks generieren sollen."
1 day 1 hr
agree philipp kieffer
1 day 13 hrs
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4 KudoZ points awarded for this answer.
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