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Note added at 3 mins (2005-05-07 13:45:18 GMT)
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Wortzeichen = word maark
Bildzeichen = figurative mark

*Wort-Bildzeichen = combined mark*

Uexkuell, WB Patentpraxis

or:
*combination trademark of word and symbol*

Romain, WB Rechts- und Wirtschaftssprache



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Note added at 5 mins (2005-05-07 13:47:36 GMT)
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http://www.uspto.gov/web/offices/com/sol/foia/ttab/2eissues/...

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Note added at 8 mins (2005-05-07 13:50:00 GMT) Post-grading
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\"Two-dimensional trademarks are the most frequent form. A distinction is drawn here between word marks, device marks and combined marks, which consist of both word and device. This distinction may be of significance when evaluating the risk of confusion. There are also differences in the application formalities, as no figures are required for pure word marks. If colors are claimed, protection is, in principle, restricted to the filed color combination. A word mark application is made in capital letters. Technically speaking, a corporate logo is a combined mark as the wording is combined with a pictorial element in so far as a specific typeface is selected or a device is added. In the case of a device mark, the symbol is sufficient in itself as the device is represented without any textual content.\"

from:
http://www.interleges.com/articles/arti5.htm