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Glossary entry

German term or phrase:

Außenwerbung

English translation:

outdoor advertising

Added to glossary by Ryan Saxon Montcalm
Jul 12, 2007 20:55
16 yrs ago
1 viewer *
German term

Außenwerbung

German to English Marketing Advertising / Public Relations
Aussenwerbung im öffentlichen Raum, anybody knows a good term for advertising 'outside'?

Many thanks
Proposed translations (English)
4 +1 outdoor advertising
4 +10 outdoor advertising
3 public advertising
3 -1 Out of home media
Change log

Jul 12, 2007 21:25: Steffen Walter changed "Term asked" from "aussenwerbung" to "Außenwerbung" , "Field" from "Other" to "Marketing"

Jul 13, 2007 16:40: Ryan Saxon Montcalm Created KOG entry

Jul 13, 2007 16:45: Ryan Saxon Montcalm changed "Edited KOG entry" from "<a href="/profile/131881">Ryan Saxon Montcalm's</a> old entry - "Außenwerbung"" to ""outdoor advertising""

Discussion

Francis Lee (X) Jul 13, 2007:
Context/readership? Where does the term appear etc.?
Textklick Jul 12, 2007:
What do you understand "öffentlichen Raum" to mean"? On public display?
shoraka (X) (asker) Jul 12, 2007:
I'm not sure either whether you can say outside advertising either. This document is basically about a competition in advertising and theey talk a lot about public space and 'öffentlichen Raum gestalten', I understand Aussenwerbung would be stuff like billboards...?
Courtney Sliwinski Jul 12, 2007:
How about "outside advertising"? I'm not sure if this is what you mean without a little more context.

Proposed translations

+1
32 mins
Selected

outdoor advertising

This is what is given under *Ausenwerbung* in Gruber's "Sprachen in Wirtschaft und Technik", Huber, 1994"

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Note added at 19 hrs (2007-07-13 16:39:57 GMT) Post-grading
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correction: *Aussenwerbung* Sorry!
Peer comment(s):
agree casper (X)
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Trudy came with the same answer at the exact same time, so I had to throw a coin! Thanks to both of you."
+10
32 mins

outdoor advertising

www.oaaa.org/
Peer comment(s):
agree Textklick : http://lexikon.guj.de/index.php?slid=1390&sprache_id=1&thema...
1 hr
agree casper (X)
1 hr
agree Susan Zimmer : and maybe add "billboard" - "outdoor and billboard advertsing" depending on the context
2 hrs
doesn't have to be on a billboard. Litfaßsäule, e.g.
agree Allesklar
4 hrs
alles klar :-)
agree Suyash Suprabh
4 hrs
agree Nicole Schnell
7 hrs
agree Michael Hardy
7 hrs
agree BirgitBerlin
9 hrs
agree Nicole Tata
10 hrs
agree Alf Hall
11 days
Something went wrong...
-1
34 mins

Out of home media

It sounds awkard but is based on the provided links. There might be a better suited term.

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Note added at 34 mins (2007-07-12 21:30:05 GMT)
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Stupid of me it should have been out of home "advertising"!
Example sentence:

http://de.wikipedia.org/wiki/Aussenwerbung

http://en.wikipedia.org/wiki/Out-of-home_advertising

Peer comment(s):
disagree Textklick : More suited for the U.S. than the U.K. I Googled it with us and uk suffixes and was not surprised that I had not come across it.
56 mins
neutral Gert Sass (M.A.) : Whether or not a coll. has encountered this expression before is of course absolutely irrelevant. In fact, both terms - OOH media and OOH advertising (which would o. c. be more appropriate here) - do exist. Still the question is lacking context to be sure
18 hrs
Something went wrong...
1 hr

public advertising

I also feel somewhat unsure due to a lack of context (what would be the opposite to Außenwerbung?), but this seems to come closest to your description.

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Note added at 2 hrs (2007-07-12 23:39:31 GMT)
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i. e. advertising in 'public space' (öffentlicher Raum)

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Note added at 2 hrs (2007-07-12 23:41:38 GMT)
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http://en.wikipedia.org/wiki/Public_space

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Note added at 1 day4 hrs (2007-07-14 00:58:19 GMT) Post-grading
--------------------------------------------------

Ganz allgemein:
Außenwerbung = outdoor advertising (u.a.)
Werbung im öffentlichen Raum = public advertising (u.a.)
Peer comment(s):
neutral Textklick : Sorry pal, doesn't cut the mustard IMO. Added: I note that you have reconsidered. I would guess that is a competition for the creative/artistic effect that "A" has in public places, but the question is a little vague.
10 mins
This suggestion, as you may not have noticed, referred to the broader concept of “Außenwerbung im öffentlichen Raum”, where due to a lack of context it was not clear if A. referred to outdoor advertising (=the natural translation) or maybe sth else...
neutral Allesklar : z.B. Fernsehwerbung ist auch 'public' aber nicht 'außen'
3 hrs
Stimmt. Allerdings bleibt die Komponente “Außen-“ hier mangels Kontext erklärungsbedürftig und „relativ“, analog zu bspw. „Außenwirkung“, auch wenn zunächst einleuchtet, dass „Außenwerbung“=outdoor adv. und „W. im öff. Raum"=public advertising.
Something went wrong...
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