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aktive Vertretung / passive Vertretung
aufgerissene Glasfassaden
Jan 26, 2007 08:56
17 yrs ago
German term

Er hat sich entschieden

German to English Marketing Advertising / Public Relations smoke detectors
This is a slogan for a new smoke detector that is about to be launched - I am currently looking for a good English translation of this slogan (sorry no further context). The smoke detector combines several different types of smoke detector in a single case - so the emphasis is on making the correct decision.
Proposed translations (English)
3 +4 natural selection/smart detection /ready recognition
3 +4 read the smoke signals
4 got it all worked out
3 choosing the right smoke detector
3 The easy choice
2 +1 A smoke detector which knows its mind!
3 The smart detective
2 multi-functional smoke detector

Discussion

Michael Bailey (asker) Jan 26, 2007:
I know it sounds strange - the thing is that this is a multi-function device so it uses its different sensors to also decide whether a deceptive alarm has taken place or not. (i.e. it can tell whether detector contamination might have lead to a deceptive alarm).
casper (X) Jan 26, 2007:
'Der Brandmelder hat sich entschieden' = The smoke detector has made up its mind? I'm obviously not getting it right. Could you please throw some more light on the meaning, based on the source text? Thanks!
Michael Bailey (asker) Jan 26, 2007:
Er "Er" refers to the Brandmelder (smoke detector)
casper (X) Jan 26, 2007:
Sorry, I didn't frame my question right: Does the 'er' refer to the buyer (of the smoke detector)?
casper (X) Jan 26, 2007:
The 'er' refers to the buyer (of the smoke detector)?

Proposed translations

+4
2 hrs
Selected

natural selection/smart detection /ready recognition

I think 'reading the smoke signals' is excellent, but these are alternatives for describing the cleverness of the machine
Peer comment(s):
agree Nesrin : "smart detection" sounds great!
3 mins
agree Ulrike Kraemer : with Nesrin
10 mins
agree Francis Lee (X) : "smart" was my first thought too
1 hr
agree Mihaela Boteva : with Nesrin.
3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "The concept of smart detection went down well with the customer!"
+4
44 mins

read the smoke signals

I'm not sure how creative you're allowed to be with that slogan but if some creativity is allowed, how about something like "XXX will read/understand all kinds of smoke signals!" (or a shorter version along the same lines)
Note from asker:
I liked it a lot but the customer wanted something different :(
Peer comment(s):
agree Ulrike Kraemer : gefällt mir gut
14 mins
agree ciliegina : me too
1 hr
agree Beate Petersen
1 hr
agree Paul Cohen : Very creative, Simone! Maybe we could go with a gerund: "reading the smoke signals".
2 hrs
Something went wrong...
48 mins

choosing the right smoke detector

a guess in the dark
Something went wrong...
1 hr

multi-functional smoke detector


I think, it conveys what you want to say. Pl. see this link:

http://www.patentstorm.us/patents/6222455.html

choose the right multi-functional detector
Something went wrong...
2 hrs

The easy choice

From your description, it sounds like the idea is that the detector incorporates all the options and decides 'on its own' which one to use in a given situation, so the buyer doesn't have to choose a particular type and/or doesn't have to evaluate the outputs of several types.

--------------------------------------------------
Note added at 2 hrs (2007-01-26 11:18:29 GMT)
--------------------------------------------------

Or 'The right decision' - similar idea, but closer to what the detector does.
Something went wrong...
+1
2 hrs

A smoke detector which knows its mind!

Maybe?
Peer comment(s):
agree Judith Imbo
7 mins
Something went wrong...
5 hrs

got it all worked out

"The smoke detector got it all worked out"
Meaning: This s.d. has the ability to read the data input, weigh up different options and make an educated decision. Sounds clever.
Something went wrong...
5 hrs

The smart detective

to enter the fray, so to speak ;-)
Peer comment(s):
neutral Ryan Saxon Montcalm : I like it!
9 hrs
A 'neutral' liking, I s'pose! ;-)
Something went wrong...
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