English to Russian Marketing Marketing / Market Research

While some companies adopt a "far, wide, deep and fast" approach to marketing, Mahlke has seen his "more surgically applied" strategy pay off. "Although we're not a national brand, Crunk has achieved representative coverage in approximately 20 states," he reports. Along with a growing footprint in the Northeast, a recent concentration in the Southwest has brought successful distribution of Crunk in Arizona through Spike Beverage, an Anheuser-Busch distributor. Expansion plans for 2010 include partnering with several additional A-B distributors.