operator-branded devices = São os dispositivos desenvolvidos com a colaboração dos próprios operadores. Favor ler abaixo

"Operator-Branded Handsets

Private Label Devices, ODMs, OEMs, and the Impacts of Changing Carrier-Manufacturer Brand Relationships


Mobile operators have recognized that the ease-of-use of handsets is the most important factor for success in mobile data services usage. To ensure this, operators have increasingly started to collaborate in the handset development process with their handset vendor partners. This has also prompted many mobile operators to ask handset manufacturers to develop exclusive operator-branded handsets for them.

This study examines the historical and current market for operator-branded handsets and evaluates their long-term market potential. It discusses the driving forces, the competitive business environment, and the handset vendors, ODMs, mobile operators and MVNOs involved in this market. The report also provides historical analysis and forecasts for operator-branded handsets by geographical regions, handset type and air-interface, and includes vendor market share data."