Glossary entry

English term or phrase:

Back End Cap

Portuguese translation:

ponta traseira da gôndola

Added to glossary by airmailrpl
May 20, 2013 05:44
10 yrs ago
1 viewer *
English term

Back End Cap

English to Portuguese Marketing Retail Supermercado
O contexto é o seguinte:
[Título] Display support can help grow the beer category

Display support drives many goals...
1. Drive Consumer Purchase
2. Influence the Undecided Shopper
3. Encourage Impulse Purchasing
4. Stretch Promotional Dollars
5. Help Establish Retailer Imagery

... and displays on the entrance provides the highest impact
%
Lobby - 76%

In Aisle - 75%

All Other - 30%
End Cap

Back - 28%
End Cap

Perimeter - 24%

Front - 10%
End Cap

Grata.
Change log

Jun 2, 2013 21:01: airmailrpl Created KOG entry

Discussion

airmailrpl May 20, 2013:
Endcap Endcap

In retail marketing, an endcap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature.
http://www.en.wikipedia.org/wiki/Endcap

Proposed translations

+1
1 hr
Selected

ponta traseira da gôndola

back end cap => ponta traseira da gôndola

Endcap - Wikipedia, the free encyclopedia
www.en.wikipedia.org/wiki/Endcap
In retail marketing, an endcap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available

Avaliação Funcional e Carcaça do Nelore - Simcorte
www.simcorte.com/index/Palestras/q.../simcorte4.PDF
by EK Pedroso - Cited by 9 - Related articles
a ser ocupado por um determinado produto em suas gôndolas. ..

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Note added at 13 days (2013-06-02 21:01:45 GMT) Post-grading
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Endcap

In retail marketing, an endcap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature.
http://www.en.wikipedia.org/wiki/Endcap
Peer comment(s):

agree Marlene Curtis
4 hrs
agradeço
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4 KudoZ points awarded for this answer.
1 hr

espaço atrás ou de fundos

Em um comércio:
Front end cap = espaço frontal da loja
Back end cap = espaço atrás ou fundos da loja
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10 hrs

fundo da gôndola

Sug.
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