end cap
In a strip shopping center (long and rectangular with large amounts of road frontage),the retail space at either end is called the end cap.Chain restaurants usually desire freestanding space, but will accept end cap. Any establishment requiring a drive-through window, such as a fast-food restaurant,dry cleaning store,or bank,will need end-cap space.

9 Ways Supermarkets Suck You In - DailyFinance
www.dailyfinance.com/.../9-ways-to-avoid-being-a-supermarke... 9, 2011 – End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're countin

2. Forget the End Caps

End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.

"Don't give in," says Woroch. "Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.

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Note added at 24 minutos (2012-10-18 16:58:15 GMT)
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São os pontos, gôndolas no final dos corredores, perto do açougue, do balcão de peixes, etc.