What is a Trade Dress? Top of Page
Trade Dress is a distinctive, nonfunctional feature, which distinguishes a merchant's or manufacturer's goods or services from those of another. The Trade Dress of a product involves the "total image" and can include the color of the packaging, the configuration of goods, etc. Even the theme of a restaurant may be considered Trade Dress. Examples include the packaging for Wonder Bread, the tray configuration for Healthy Choice frozen dinners, the Happy Meal box for children at McDonald’s fast-food restaurant and the color scheme of Subway sub shops. Such a broad and ambiguous definition makes Trade Dress very easy to manipulate. Seeking protection against Trade Dress infringements can be vital to the survival of a business.
http://www.amerilawyer.com/trademark/tm_tradedress.htm


http://por.proz.com/kudoz/english_to_portuguese/law_patents/...

identidade visual ou conjunto-imagem


getup
s. aparência externa (gíria); vestimenta (gíria); moda (gíria); estilo (gíria)

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Passing Off and the Protection of Trade Dress in Franchising
These factors, collectively known as trade dress or get-up, are one of the ... as a remedy for the infringement of a proprietary right in a trade name or ...
www.evancarmichael.com › Franchises

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Note added at 52 mins (2011-02-07 12:17:57 GMT)
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[PDF] LITÍGIOS ENVOLVENDO CONJUNTO-IMAGEM (“TRADE DRESS”) NO BRASIL * A ... - [ Translate this page ]
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O que vem a ser conjunto–imagem ou “trade dress” no sentido utilizado nesse artigo? ... (L.R. Companhia vs. KLD – AI –. 137.284 – 5/PR). ...
www.daniel.adv.br/port/articlesPublications/.../TRADE_DRESS...