Glossary entry (derived from question below)
English term or phrase:
brand loyalty
Danish translation:
mærkeloyalitet
Feb 18, 2009 22:54
15 yrs ago
English term
brand loyalty
GBK
English to Danish
Bus/Financial
Marketing / Market Research
Definition from
Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
Example sentences:
Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)
Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)
Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)
Proposed translations
(Danish)
| 5 +2 | mærkeloyalitet |
Mette Melchior
|
Change log
Feb 18, 2009 22:00: changed "Kudoz queue" from "In queue" to "Public"
Feb 18, 2009 22:54: changed "Stage" from "Preparation" to "Submission"
Feb 21, 2009 23:54: changed "Stage" from "Submission" to "Selection"
Aug 11, 2009 02:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
3 days 10 hrs
Mette Melchior
Sweden
Sweden
Sweden
Your link to well-written Danish texts
Native in: Danish 
Works in: English to Danish, Spanish to Danish, Danish, and 2 more.
Related KudoZ points
:
32
Selected
mærkeloyalitet
Man ser også termen "brandloyalitet" brugt på dansk. Se f.eks. http://www.marketmagazine.dk/default.asp?Action=Details&Item...
Definition from
own experience or research:
Graden af kundernes loyalitet over for et bestemt varemærke - med andre ord hvor sandsynligt det er, at de vil købe det igen. Bruges som indikator for et mærkes værdi.
Example sentences:
Mærkeloyalitet har gennem tiderne været et af de mest centrale begreber blandt såvel akademikere som praktikere inden for marketing. (Syddansk Universitet)
Denne forbrugersegmentering er inspireret af Gallups erfaringer med Conversion Model, der kan skabe et billede af forbrugernes mærkeloyalitet. (Miljøstyrelsen)
MediaComs 3D værktøj gør det muligt at måle Audis mærkeloyalitet i den definerede kernemålgruppe og derigennem identificere potentielle målgrupper, der er på vej væk fra Audis konkurrenter. (MediaCom)
4 KudoZ points awarded for this answer.
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