Glossary entry (derived from question below)
English term or phrase:
co-branding
Czech translation:
co-branding
Jul 21, 2009 14:38
14 yrs ago
4 viewers *
English term
co-branding
GBK
English to Czech
Bus/Financial
Marketing
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Czech)
| 5 +2 | co-branding |
Blanka Salkova
|
Change log
Jul 21, 2009 14:36: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:38: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Aug 1, 2009 17:29: Enrique Cavalitto
Sep 22, 2009 20:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
3 hrs
Blanka Salkova
Czech Republic
Czech Republic
Czech Republic
Eng2Cs Business, Video Games & Education
Native in: Czech 
Works in: English to Czech, German to Czech
Related KudoZ points
:
4
Selected
co-branding
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Note added at 7 hrs (2009-07-21 21:58:34 GMT)
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Pár dalších použití a definic v různých nuancích:
Nové trendy – Co-branding
Společné vystupování značek (Brand bundling) – aliance (svazování) značek pro zvýšení hodnoty značky (letecké aliance, Jogurt Yoplait Trix ..), cílem je snížení nákladů
¬Formy
- Co-branding v rámci jedné společnosti
- Joint-venture co-branding
- Kooperace několika sponzorů (multiple-sponzor co-branding) – např.
technologická aliance Applu, IBM a MOtoroly
- Maloobchodní (retail) co-branding – 2 obch.subjekty (např. restaurace) ve stejné oblasti se spojí (obsazení prostoru a tržeb)
- Ingredient branding - pro materiály, složky, nebo části, které jsou vhodné pro další značkové produkty. Např. Gore-Texová voděodolná vlákna, která se využívají v celé řadě oděvů a obuvi
Definition from
google books:
Značení výrobků známými značkami více výrobků je tzv. co-branding.
Example sentences:
Co-branding mohou pouzívat nejen vyrobci hotových výrobků, ale i firmy, které vyrábějí komponenty. (google books)
4 KudoZ points awarded for this answer.
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